We're Not Competitor Obsessed, We're Customer Obsessed. We Start With The Customer And We Work Backwards.
We Innovate By Starting With The Customer And Working Backwards. That Becomes The Touchstone For How We Invent.
Of Course, You Can Say It Backwards, Which Is Dociousaliexpilisticfragicalirupus, But That's Going A Bit Too Far, Don't You Think?
If There's One Thing I Discovered Since I Came Back From Hiatus, It's That You Can't Go Backwards.
I Know That Mess Spelled Backwards Is Ssem And I Felt Much Better Armed With That Information.
Of Course, You Can Say It Backwards, Which Is Dociousaliexpilisticfragicalirupus, But That's Going A Bit Too Far, Don't You Think?
If There's One Thing I Discovered Since I Came Back From Hiatus, It's That You Can't Go Backwards.
I Know That Mess Spelled Backwards Is Ssem And I Felt Much Better Armed With That Information.