William Bernbach Quotes

Today's Smartest Advertising Style Is Tomorrow's Corn.

A Principle Isn't A Principle Until It Costs You Something.

Our Job Is To Bring The Dead Facts To Life.

Don't Confuse Good Taste With The Absence Of Taste.

Properly Practiced Creativity Can Make One Ad Do The Work Of Ten.

No Matter How Skillful You Are, You Can't Invent A Product Advantage That Doesn't Exist. And If You Do, And It's Just A Gimmick, It's Going To Fall Apart Anyway.

I Warn You Against Believing That Advertising Is A Science.

Is Creativity Some Obscure, Esoteric Art Form? Not On Your Life. It's The Most Practical Thing A Business-man Can Employ.

There Is No Such Thing As A Good Or Bad Ad In Isolation. What Is Good At One Moment Is Bad At Another. Research Can Trap You Into The Past.

Research Can Trap You Into The Past.

Forget Words Like 'hard Sell' And 'soft Sell.' That Will Only Confuse You. Just Be Sure Your Advertising Is Saying Something With Substance, Something That Will Inform And Serve The Consumer, And Be Sure You're Saying It Like It's Never Been Said Before.

You Cannot Sell A Man Who Isn't Listening; Word Of Mouth Is The Best Medium Of All; And Dullness Won't Sell Your Product, But Neither Will Irrelevant Brilliance.