There Are Rules In Advertising, And Those Rules Are Self-imposed By The Client Companies Because They Don't Want Their Products To Be Seen As Dishonest.
Everybody Wants To Be Good, But Not Many Are Prepared To Make The Sacrifices It Takes To Be Great. To Many People, Being Nice In Order To Be Liked Is More Important. There's Equal Merit In That, But You Must Not Confuse Being Good With Being Liked.
We Are All Advertising, All Of The Time. If You Want To Sell Your Car, What Do You Do? You Clean And Polish It And Make It The Best You Can. Some People Bake Bread When They Are Trying To Sell Their House Because The Smell Adds A Friendly Feeling. Even The Priest, With All His Or Her Fervour, Is Advertising God. Everybody Is Selling.
I Watch Tv More Than I Used To, And The Commercials Don't Impress Me. The Standard Of Execution Is Very High, But The Standard Of Ideas Is Appalling.
Even When We Want To Be Timid And Play It Safe, We Should Pause For A Moment To Imagine What We Might Be Missing.
Advertising Gets Such A Bashing From The World. At Parties You Are Always Asked, 'aren't You Just Selling People Things They Don't Want?
Risks Are A Measure Of People. People Who Won't Take Them Are Trying To Preserve What They Have. People Who Do Take Them Often End Up Having More. Some Risks Have A Future, And Some People Call Them Wrong. But Being Right May Be Like Walking Backwards Proving Where You've Been. Being Wrong Isn't In The Future, Or In The Past. Being Wrong Isn't Anywhere But Being Here. Best Place To Be, Eh?
