The Counsel On Public Relations Is Not An Advertising Man But He Advocates For Advertising Where That Is Indicated. Very Often He Is Called In By An Advertising Agency To Supplement Its Work On Behalf Of A Client. His Work And That Of The Advertising Agency Do Not Conflict With Or Duplicate Each Other.
Vast Numbers Of Human Beings Must Cooperate In This Manner If They Are To Live Together As A Smoothly Functioning Society.
For The Same Reason I Read The National Geographic, I Like To See Places I Will Never Visit.
Our Invisible Governors Are, In Many Cases, Unaware Of The Identity Of Their Fellow Members In The Inner Cabinet.
Small Groups Of Persons Can, And Do, Make The Rest Of Us Think What They Please About A Given Subject. But There Are Usually Proponents And Opponents Of Every Propaganda, Both Of Whom Are Equally Eager To Convince The Majority.
In Theory, Everybody Buys The Best And Cheapest Commodities Offered To Him On The Market. In Practice, If Every One Went Around Pricing, And Chemically Testing Before Purchasing, The Dozens Of Soaps Or Fabrics Or Brands Of Bread Which Are For Sale, Economic Life Would Become Hopelessly Jammed.
Modern Business Must Have Its Finger Continuously On The Public Pulse. It Must Understand The Changes In The Public Mind And Be Prepared To Interpret Itself Fairly And Eloquently To Changing Opinion.
The Public Is Not Cognizant Of The Real Value Of Education, And Does Not Realize That Education As A Social Force Is Not Receiving The Kind Of Attention It Has The Right To Expect In A Democracy.
I Believe That Competition In The Future Will Not Be Only An Advertising Competition Between Individual Products Or Between Big Associations, But That It Will In Addition Be A Competition Of Propaganda.
A Single Factory, Potentially Capable Of Supplying A Whole Continent With Its Particular Product, Cannot Afford To Wait Until The Public Asks For Its Product; It Must Maintain Constant Touch, Through Advertising And Propaganda, With The Vast Public In Order To Assure Itself The Continuous Demand Which Alone Will Make Its Costly Plant Profitable.
