Much Brass Has Been Sounded And Many Cymbals Tinkled In The Name Of Advertising; But The Advertisements Which Persuade People To Act Are Written By Men Who Have An Abiding Respect For The Intelligence Of Their Readers, And A Deep Sincerity Regarding The Merits Of The Goods They Have To Sell.
I Had Never Thought Of Advertising As A Life Work, Though I Had On The Side, Written Some Very Successful Copy.
The American Conception Of Advertising Is To Arouse Desires And Stimulate Wants, To Make People Dissatisfied With The Old And Out-of-date And By Constant Iteration To Send Them Out To Work Harder To Get The Latest Model - Whether That Model Be An Icebox Or A Rug Or A New Home.
If You Expect Perfection From People Your Whole Life Is A Series Of Disappointments, Grumblings, And Complaints.
No Sex, Age, Or Condition Is Above Or Below The Absolute Necessity Of Modesty; But Without It One Vastly Beneath The Rank Of Man.
Learn Their Lesson, That If You Would Teach People You First Must Capture Their Interest With News; That Your Service Rather Than Your Sermons Must Be Your Claim Upon Their Attention; That What You Say Must Be Simple, And Brief, And Above All Sincere - The Unmistakable Voice Of True Regard And Affection.
When You Can Dump A Load Of Bricks On A Corner Lot, And Let Me Watch Them Arrange Themselves Into A House - When You Can Empty A Handful Of Springs And Wheels And Screws On My Desk, And Let Me See Them Gather Themselves Together Into A Watch - It Will Be Easier For Me To Believe That All These Thousands Of Worlds Could Have Been Created, Balanced, And Set To Moving In Their Separate Orbits, All Without Any Directing Intelligence At All.
The Bible Rose To The Place It Now Occupies Because It Deserved To Rise To That Place, And Not Because God Sent Anybody With A Box Of Tricks To Prove Its Divine Authority.
Surely No One Will Consider Us Lacking In Reverence If We Say That Every One Of The "principles Of Modern Salesmanship" On Which Business Men So Much Pride Themselves, Are Brilliantly Exemplified In Jesus' Talk And Work.
Cereal Eating Is Almost A Marker For A Healthy Lifestyle. It Sets You Up For The Day, So You Don't Overeat.
